No Excuses. Get Tested.
Decent Exposure
Campaign, Branding + Identity, Collateral
CAMPAIGN OVERVIEW
Decent Exposure was born out of our frustration with lack of visibility for the Health Clinic’s services and physical location in tandem with Georgia’s skyrocketing STI rates.
Tucked away on Webb Street across from the Canton Street Antique Market and aside local art galleries, this store provides gifts for all occasions and is a destination spot for ladies shopping for themselves and their friends.
Our goal was to highlight the Clinic’s services and location through an eye-catching ad campaign in print, digital, and environmental iterations.
Throughout this campaign our goal was simple:
⟶ Raise awareness of the clinic’s services and increase the traffic for STI testing.
BASELINE STATISTICS
DIGITAL PRESENCE
SOCIAL CAMPAIGN
SOCIAL POSTS
POSTER SERIES
ENVIRONMENTAL
After 3 months of posting flyers around campus and social media, Decent Exposure held a courtyard event to raise even more awareness.
We were able to engage students with giveaways such as t-shirts, buttons, and limited edition posters by playing on our pachinko board.
WEBSITE
The Decent Exposure website served to give information on the health clinic location, as well as provide several facts about STI testing.
CAMPAIGN RESULTS OVER 3 MONTHS…
400
over 400 followers across social media
12
percent increase in STI tests completed on campus
300
over 300 unique page visits to campaign site
14
percent increase in visits to STI section of clinic site