MSNBC was looking for a home for their new political app to attract students and young professionals.

Research & Survey

AGE

GENDER

Where do you get your news?

How often do you share news on social media?

What makes news sharable?

“Articles that will elicit a reaction; articles about current events and about things I believe people should know about.”

18-21 YEAR OLD FEMALE, STUDENT

“Anything I agree with.”

22-25 YEAR OLD MALE, STUDENT

“Politics/Food/Animals” *

18-21 YEAR OLD FEMALE, BARISTA
*nearly half of short answer responses to this survey question cite political concern
What is missing from news sources?

“A better way to catch up on news from the day and a more user-friendly way to read the news you are most interested in.”

18-21 YEAR OLD FEMALE, PHOTOGRAPHER

“…They could get rid of dumb stories becoming ‘news’ articles.”

22-25 YEAR OLD MALE, AUDITOR

“It is always either far left or far right. No fair middle ground.”

22-25 YEAR OLD MALE, STUDENT
Which sources do you go to for news?

Features & Goals

Shareable • Social • Live updates through the day

Initial Styleframes

DESIGNER: HANNA PRESTON

DESIGNER: ZOË CATO

DESIGNER: MICHAELLA JELIN

Development

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