Two Cents
Two Cents
UX/UI Design • Product Design • Concept Design
MSNBC was looking for a home for their new political app to attract students and young professionals.
RESEARCH & SURVEY
Age
Gender
Where do you get your news?
How often do you share news on social media?
Which sources do you go to for news?
what makes news shareable?
“Articles that will elicit a reaction; articles about current events and about things I believe people should know about.”
“Politics/Food/Animals”
“Anything I agree with or want to get behind.”
*nearly half of short answer responses to this survey question cite political concern
WHAT IS MISSING FROM NEWS SOURCES?
“A better way to catch up on news from the day and filter to the news I am most interested in.”
“…They could get rid of dumb stories becoming ‘news’ articles.”
“It is always either far left or far right. No fair middle ground.”
DESIGN
Features & Goals
SHAREABLE • SOCIAL • LIVE UPDATES THROUGH THE DAY
Initial Styleframes
Final Product
Designers:
Me, Zoe Cato, Caitlin Joyce