Decent Exposure
Marketing • Design • Brand Identity • Collateral
Decent Exposure was born out of our frustration with lack of visibility for the Health Clinic’s services and physical location in tandem with Georgia’s skyrocketing STI rates.
Tucked away on Webb Street across from the Canton Street Antique Market and aside local art galleries, this store provides gifts for all occasions and is a destination spot for ladies shopping for themselves and their friends.
Our primary focus was to highlight the Clinic’s services and location through an eye-catching ad campaign in print, digital, and environmental iterations.
Throughout this campaign our goal was simple:
Raise awareness of the clinic’s services and increase the traffic for STI testing.
baseline statistics
creative process
Digital Presence
Social Campaign Timeline
Social Campaign Timeline
Poster Series
Website
The Decent Exposure website served to give information on the health clinic location, as well as provide several facts about STI testing.
CAMPAIGN RESULTS OVER 3 MONTHS…
> 300
14
12
> 400
% increase in STI tests completed on campus
followers across social media
% increase in visits to STI section of clinic site
unique page visits to campaign site
Our efforts contributed to the administrative decision to make STI testing free starting Spring 2016.
We also won 1st place in the Georgia State Undergraduate Research Conference (GSURC) for the “Artistic Display” category.
Art Direction/Design:
Me, Caitlin Joyce, Joss Wakamo, Graham Robson, Vichhika Tep, Minh Phan, Jonathan Splitlog